1. Introduction

Madgic ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertiser platform and services.

Please read this Privacy Policy carefully. By accessing or using the Madgic advertiser platform, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our platform.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you provide directly to us when you:

• Register for an advertiser account on our platform

• Complete an advertiser profile

• Create, upload, or submit advertising campaigns and materials

• Submit payment information for campaign billing

• Communicate with us through the platform, email, or other channels

• Request technical or customer support

This information may include:

• Contact information (name, email address, phone number, postal address)

• Account credentials (username, password)

• Payment information (credit card details, bank account information, billing address)

• Business information (company name, tax ID, business address)

• Advertising content and campaign information (ad copy, images, keywords, targeting preferences)

• Communications and correspondence with us

2.2 Information We Collect Through Your Use of the Platform

When you use our platform as an advertiser, we collect certain information about your usage and campaigns, including:

• Campaign performance metrics (impressions, clicks, conversions, costs)

• Targeting selections and preferences for ad campaigns

• Bidding and budget settings

• Ad scheduling and campaign duration information

• Log data (IP addresses, browser type, operating system, date/time stamps)

This information is primarily collected for the purposes of service provision, platform optimization, and financial reporting.

2.3 Information We Collect From Third Parties

We may receive information about you from third parties, including:

• Payment processors and financial service providers

• Business partners and service providers

• Publicly available sources

• Identity verification services

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Set up and maintain your advertiser account

• Provide, maintain, and improve our platform and services

• Process payments and generate billing statements

• Distribute your advertisements to relevant publishers based on targeting criteria

• Measure and analyze ad performance

• Provide campaign reporting and analytics

• Communicate with you about your account, services, platform updates, and new features

• Respond to your comments, questions, and support requests

• Detect, prevent, and address technical issues, security breaches, and fraudulent activities

• Comply with legal obligations and enforce our terms and policies

4. How We Share Your Information

We may share your information with the following categories of recipients:

4.1 Service Providers

We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as:

• Payment processors and financial services

• Cloud storage and hosting providers

• Analytics and performance monitoring tools

• Customer support and communications platforms

• Security and fraud prevention providers

4.2 Publishers

When you submit advertisements to our platform, we share certain information with publishers for the purpose of displaying your ads, such as:

• Your ad content and creative materials

• Bidding information

• Targeting preferences (content categories, context, etc.)

• Company name and industry category

We do not share your sensitive business information, detailed financial data, or personally identifiable information with publishers.

4.3 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

• Enforce our Terms of Use and other agreements

• Protect and defend our rights and property

• Prevent or investigate possible wrongdoing in connection with the platform

• Protect the personal safety of users of the platform or the public

• Protect against legal liability

5. Data Retention

We will retain your information for as long as your account is active, as necessary to provide you with the services, or as otherwise set forth in this Privacy Policy. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Specifically, we generally retain:

• Account information for the duration of your account plus up to 24 months after account closure

• Financial records for 7 years to comply with tax and accounting requirements

• Campaign data and performance metrics for up to 36 months

• Support communications for 24 months after resolution

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. These measures include:

• Encryption of sensitive data in transit and at rest

• Regular security assessments and penetration testing

• Access controls and authentication requirements

• Monitoring for suspicious activities

• Employee data protection training

However, please also remember that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• The right to access, update, or delete the information we have on you

• The right of rectification - the right to have your information corrected if it is inaccurate or incomplete

• The right to object to our processing of your personal data

• The right of restriction - the right to request that we restrict the processing of your personal information

• The right to data portability - the right to receive a copy of your personal information in a structured, machine-readable format

• The right to withdraw consent at any time, where we relied on your consent to process your personal information

To exercise any of these rights, please contact us using the contact information provided below. We may request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

8. Contextual Advertising Approach

The Madgic platform uses a contextual advertising approach that focuses on delivering ads based on content and context rather than individual user profiles. This approach offers several privacy advantages:

• We do not build persistent profiles of individual users

• We do not rely on cookies or similar tracking technologies for ad targeting

• We analyze the content and context of AI agent conversations to match relevant ads

• Your advertisements are delivered based on their relevance to the conversation or content being consumed, not based on user profiling

This privacy-focused approach helps ensure compliance with evolving privacy regulations while still delivering effective advertising.

9. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers may be located outside your country of residence.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that we take additional steps to protect your personal information when transferred internationally. These may include:

• Using Standard Contractual Clauses approved by the European Commission

• Ensuring our service providers have appropriate data protection measures in place

• Implementing additional safeguards as required by local law

By using our platform, you consent to the transfer of your information to these countries. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

We will also provide more prominent notice of material changes, including, for certain services, email notification of Privacy Policy changes. Your continued use of the platform after the posting of changes constitutes your acceptance of such changes.

We will provide at least two (2) weeks' notice before making material changes to how we handle previously collected personal information that could impact you or your advertising campaigns.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Madgic
contact@madgic.ai

We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.